R. S. Agro sees a huge potential in the Indian domestic market. The company’s main focus is trading in rice, rather than manufacturing. One of the main strengths of R. S. Agro lies in identifying, sourcing and acquiring the best qualities of rice across all price bands. Thus, the primary objective of the company’s two rice plants is processing – sorting and grading of rice according to colour and the size of the grains. After the process of sorting and grading, the final product is packed in the company’s own registered brands and sold to various markets across India.
Leveraging the latest technology
The company’s two plants in Alipur boast of the most sophisticated and technologically advanced processing machinery.
The latest Sortex machines from Buhler Ltd., U K. form the heart of the plant. These machines are presumably the best in the world to sort rice according to grain colour. The rest of the machinery like graders, separators, de-stoners, compressors, dryers and polishers are also sourced from the most advanced multinational and Indian companies, all industry leaders in their own right.
Assurance of Quality
Over the years, R. S. Agro has developed processes and systems which ensure that only the best quality of rice reaches the consumer. Some of these are:
• Identifying and procuring the finest quality of rice – across all categories and price bands
• Adherence to strict guidelines, quality control measures and ‘best practices’ at each stage of the entire process – right from the time the raw material enters the plant till the final packaged product leaves the plant
• Providing a hygienic, clean and dust free environment
• Periodic checks and balances to ensure that all staff and machinery is performing optimally
• Ensuring that at no stage the raw material or processed rice is touched by hand
• Ongoing training of staff
• Packing by automatic machines
Considering its own positive outlook of the potential of Indian domestic market, as also the increasing acceptability and demand for its brands, R. S. Agro has acquired a large parcel of land in Gharaunda, Haryana, and plans to set up a state-of-the-art plant there in the near future. The unit, along with the company’s two existing plants, will exponentially expand the company’s production capacity and turnover.